Tag Archives: The Bachelor

The Bachelor hits St Lucia

Saint Lucia revels in the spotlight following it’s exposure on ABC’s ‘The Bachelor: On The Wings of Love’.  This year’s bachelor, Jake Pavelka a Pilot from Texas spent the last two days in several locations on the beautiful island of St. Lucia.

On average, the 14th season of ‘The Bachelor’ generated the biggest overall audience for the franchise since fall 2003, with approximately 15 million viewers. ‘After The Final Rose’ was not far behind with approximately 14.3 million viewers.

Saint Lucia has undoubtedly received tremendous exposure during this crucial time. The Director of Tourism (Saint Lucia) reported that average daily visits to www.stlucianow.com and destination e-books have more than doubled since the February 15 episode which initially featured Saint Lucia. Nearly 40,000 visits or total sessions were registered, while the request for e-books increased from 175 to more than 400.  The 15 second ads which ran during the final episode contributed significantly to the increases. The Director predicts that the increase in airline seats to Saint Lucia from North America will have a positive impact on the market.

The famed Jade Mountain became a sanctuary for the lovers with its picturesque backdrop of the majestic Pitons. However, just minutes away from the Sulphur Springs, where Jake romanced Vienna in the therapeutic waters lay a clandestine gem, Fond Doux Holiday Plantation. Continue reading